Privacy Policy

1. Information We Collect

We may collect the following types of personal information when you interact with us:

• Contact Information — name, email address, phone number(s), and physical address.
• Reservation Details — event type, rental dates, selected items, and any notes you provide.
• Payment Information — credit/debit card details are processed securely through Stripe; we do not store full card numbers on our servers.
• Device & Usage Data — IP address, browser type, pages visited, and referring URL, collected automatically via cookies and analytics tools (Google Analytics, Application Insights).

2. How We Use Your Information

We use the information we collect to:

• Process and manage your rental reservations.
• Send transactional communications — booking confirmations, invoices, pickup/drop-off reminders, and delivery updates via SMS, email, and phone.
• Process payments and issue refunds.
• Respond to your inquiries and provide customer support.
• Improve our website, services, and customer experience.
• Comply with legal obligations.

3. SMS & Communications

By providing your phone number and placing an order, you consent to receive transactional SMS/text messages related to your reservation (e.g., confirmations, reminders, schedule changes). These are not marketing messages.

• Message and data rates may apply.
• Message frequency varies based on your rental activity.
• Reply STOP to any SMS to opt out of text messages at any time.
• Reply HELP for assistance or contact us at (425) 499-0836.
• Opting out of SMS does not affect email or phone communications.

We will never send unsolicited marketing text messages. Your phone number is used exclusively for service-related communications.

4. Sharing of Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information only with:

• Payment Processors — Stripe, to securely process your payments.
• Communication Providers — Azure Communication Services, to send transactional emails and SMS on our behalf.
• Analytics Providers — Google Analytics, Microsoft Clarity, and Azure Application Insights, which collect anonymized usage data to help us understand how visitors interact with our website.
• Legal Requirements — if required by law, subpoena, or other legal process.

5. Cookies, Analytics & Tracking

Our website uses cookies and similar technologies to:

• Maintain your session and shopping cart.
• Remember your preferences.
• Analyze website traffic and usage patterns.

We use the following analytics and tracking tools:

• Google Analytics — collects anonymized data about how visitors use our website, including pages visited, time on site, and traffic sources. Google Analytics uses cookies to identify returning visitors. Data is processed by Google in accordance with their Privacy Policy.
• Microsoft Clarity — records anonymized user sessions, including mouse movements, clicks, and scrolling behavior (session replay and heatmaps). This helps us understand how visitors interact with our site so we can improve the experience. Clarity does not collect passwords, payment details, or other sensitive input fields. Data is processed by Microsoft in accordance with their Privacy Statement.
• Azure Application Insights — monitors website performance, error rates, and server-side telemetry to ensure reliability.

You can control cookies through your browser settings. Disabling cookies may affect some website functionality. You may also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

6. Data Security

We use commercially reasonable measures to protect your personal information, including:

• HTTPS encryption for all website traffic.
• Secure payment processing through Stripe (PCI-DSS compliant).
• Restricted access to personal data within our organization.

However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Reservation records are typically retained for tax and accounting purposes.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal data (subject to legal retention requirements).
• Opt out of SMS communications by replying STOP.

To exercise these rights, please contact us using the information below.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so we can promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our website or services after any changes constitutes acceptance of the updated policy.